This type of campaign involves many moving parts, from brand standards and platform requirements to approvals around talent and usage. EA’s quality bar is high and the Team of the Year moment has a clear expectation from players. Our job was to deliver a concept that aligned quickly, then execute it cleanly under a tight launch window, with enough structure to support variations for different platforms and regions.

Approach

We focused on making the trailer land immediately on social, then built a clean system that could scale across formats and languages without losing quality.

• Locked the emotional hook and the first seconds

• Built a clear rhythm with strong player presence

• Kept the TOTY look consistent from start to finish

• Designed it modular for resizing, localization, and versioning

• Kept feedback tight with stakeholders to avoid unnecessary iterations