Marketing
Marvel Snap
Marvel Snap
Marvel Snap
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Year
2025
Year
2025
Year
2025
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Industry
Gaming
Industry
Gaming
Industry
Gaming
Project Duration
18 Months
Project Duration
18 Months
Project Duration
18 Months
Intro
Over a period of 18 months, Finalform supported Marvel Snap across a wide range of marketing activations. The goal was to expand and energize the community with creative ideas that felt native to the game, its humor, and its highly engaged player base.
Objective
Increase community growth and engagement by delivering unconventional, highly creative content that stands out in a crowded mobile gaming landscape.
Challenge
Marvel Snap has a large, knowledgeable, and highly vocal player base. Even the smallest inconsistencies are noticed immediately and can break authenticity. To create content that resonated, we had to deeply understand the game, its mechanics, and its culture. At the same time, we were competing for attention with major entertainment brands targeting the same young audience.
Approach
Creativity beyond standard formats was key. One example was a digital “ugly Christmas sweater” created for a holiday event, which we extended by building an Instagram and TikTok filter that placed a 3D version of the sweater directly onto players’ bodies.
For a Deadpool crossover event coordinated with the cinema release, we designed a virtual Deadpool desk filled with hidden Easter eggs and references. This allowed us to break the fourth wall in true Deadpool fashion while promoting the in-game event.
Result
Activations like these consistently led to noticeable increases in engagement. By treating players as insiders rather than an audience, and by building content from a deep understanding of the product, we proved that bold, playful, and authentic ideas can significantly strengthen long-term player connection and loyalty.
Latest Projects
Marketing
Marvel Snap
Marvel Snap
Marvel Snap
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Year
2025
Year
2025
Year
2025
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Industry
Gaming
Industry
Gaming
Industry
Gaming
Project Duration
18 Months
Project Duration
18 Months
Project Duration
18 Months
Intro
Over a period of 18 months, Finalform supported Marvel Snap across a wide range of marketing activations. The goal was to expand and energize the community with creative ideas that felt native to the game, its humor, and its highly engaged player base.
Objective
Increase community growth and engagement by delivering unconventional, highly creative content that stands out in a crowded mobile gaming landscape.
Challenge
Marvel Snap has a large, knowledgeable, and highly vocal player base. Even the smallest inconsistencies are noticed immediately and can break authenticity. To create content that resonated, we had to deeply understand the game, its mechanics, and its culture. At the same time, we were competing for attention with major entertainment brands targeting the same young audience.
Approach
Creativity beyond standard formats was key. One example was a digital “ugly Christmas sweater” created for a holiday event, which we extended by building an Instagram and TikTok filter that placed a 3D version of the sweater directly onto players’ bodies.
For a Deadpool crossover event coordinated with the cinema release, we designed a virtual Deadpool desk filled with hidden Easter eggs and references. This allowed us to break the fourth wall in true Deadpool fashion while promoting the in-game event.
Result
Activations like these consistently led to noticeable increases in engagement. By treating players as insiders rather than an audience, and by building content from a deep understanding of the product, we proved that bold, playful, and authentic ideas can significantly strengthen long-term player connection and loyalty.
Latest Projects
Marketing
Marvel Snap
Marvel Snap
Marvel Snap
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Long-term creative support for Marvel Snap by Second Dinner, focused on growing community engagement through standout, culture-driven content.
Year
2025
Year
2025
Year
2025
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Client
Marvel & Second Dinner
Industry
Gaming
Industry
Gaming
Industry
Gaming
Project Duration
18 Months
Project Duration
18 Months
Project Duration
18 Months
Intro
Over a period of 18 months, Finalform supported Marvel Snap across a wide range of marketing activations. The goal was to expand and energize the community with creative ideas that felt native to the game, its humor, and its highly engaged player base.
Objective
Increase community growth and engagement by delivering unconventional, highly creative content that stands out in a crowded mobile gaming landscape.
Challenge
Marvel Snap has a large, knowledgeable, and highly vocal player base. Even the smallest inconsistencies are noticed immediately and can break authenticity. To create content that resonated, we had to deeply understand the game, its mechanics, and its culture. At the same time, we were competing for attention with major entertainment brands targeting the same young audience.
Approach
Creativity beyond standard formats was key. One example was a digital “ugly Christmas sweater” created for a holiday event, which we extended by building an Instagram and TikTok filter that placed a 3D version of the sweater directly onto players’ bodies.
For a Deadpool crossover event coordinated with the cinema release, we designed a virtual Deadpool desk filled with hidden Easter eggs and references. This allowed us to break the fourth wall in true Deadpool fashion while promoting the in-game event.
Result
Activations like these consistently led to noticeable increases in engagement. By treating players as insiders rather than an audience, and by building content from a deep understanding of the product, we proved that bold, playful, and authentic ideas can significantly strengthen long-term player connection and loyalty.